> ## Documentation Index
> Fetch the complete documentation index at: https://docs.voxworks.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Call Objectives

> Call Objectives are itemised goals that define what success looks like for each call. After a call ends, the transcript is automatically reviewed against these objectives to measure how well the conversation achieved its purpose.

## What are Call Objectives?

Objectives are specific, measurable outcomes you want from each call. After the call ends, the transcript is reviewed against these objectives to evaluate call success.

***

## How Objectives Work

1. **Call ends** — The transcript is automatically reviewed against each objective
2. **Results recorded** — Each objective is marked as achieved or not achieved

This post-call analysis helps you understand call performance, identify patterns, and improve your scripts over time.

***

## Writing Effective Objectives

Good objectives are:

* **Specific** — Clearly state what should be accomplished
* **Measurable** — Define what success looks like
* **Achievable** — Set realistic expectations for a single call

### Examples

**Appointment Scheduling:**

```text theme={null}
- Confirm the customer's interest in scheduling a consultation
- Collect preferred date and time for the appointment
- Book the appointment in the calendar system
- Confirm the booking details with the customer
```

**Lead Qualification:**

```text theme={null}
- Verify the contact is a decision-maker or can connect us to one
- Understand their current challenges and pain points
- Determine budget and timeline for potential solutions
- Schedule a follow-up call with a sales representative
```

**Customer Support:**

```text theme={null}
- Identify the customer's issue or question
- Provide accurate information or resolution
- Confirm the customer's issue has been addressed
- Offer additional assistance if needed
```

***

## Best Practices

1. **Keep objectives focused** — Aim for 3-5 clear objectives per script
2. **Order by call flow** — List objectives in the order they typically occur during a call
3. **Make them measurable** — Write objectives that can be clearly evaluated

***

## Reviewing Results

After each call, you can see which objectives were achieved in the call log

Use this data to:

* Track conversion rates and success metrics
* Identify which objectives are commonly missed
* Refine your scripts and flows to improve performance

***

## Next Steps

* [Guidelines](/scripts/guidelines) — Add rules for handling specific situations
* [Flows Overview](/flows/overview) — Build the conversation structure to achieve your objectives